In this study, the definition and construction of the East by Western-centred discourses and the marginalisation of the East's language, history, sociology and geography while being defined by the West are discussed through the definition of Orientalism. In Orientalism, which is defined in a European-centred way, there is a geography formed by barbaric, uneducated, unrepresentative people, as well as the fairy-tale side of the East, which has exotic places with a mystical air. While the Eastern countries are implicitly otherised, they are also defined from a western perspective. The concept of othering in the title of New Orientalism is similar to the othering of women in masculine discourse. In New Orientalism, which is defined by the West and accepted by the East at the same time, the representation of the female image in places such as harem and hammam is also made in contemporary art. Many artists in feminist art have responded to the masculine fantasies of this new orientalism as a criticism. While artist Canan, with her feminist approaches on body politics, critically approached the assertion of privacy in her works, Gülsün Karamustafa focused on the problems of representation of women in her ‘Reinforcement Series for Oriental Fantasies’.
Keywords: Feminism, orientalism, art, new orientalism