İdil Sanat ve Dil Dergisi
Cilt 12, Sayı 110  2023/10  (ISSN: 2146-9903, E-ISSN: 2147-3056)

NO Makale Adı

Packaging, a design field that directly affects consumers' purchasing behavior, is an element that significantly affects the market share of companies, especially in the food industry. Considering how common it is for consumers to decide on a product they will buy for the first time by just looking at its packaging, without seeing the product itself, it can be understood how influential and essential this design field is. It is seen that companies aiming to have their products preferred among hundreds of products appear on the shelves with eye-catching packaging designs. For this reason, companies have to improve themselves in many different contexts, especially in technology, to implement packaging designs that are different from their competitors and attract attention. Technology has paved the way for radical changes in packaging, as in every field. With developing technology, packaging materials are aimed to be healthier, higher quality, and more sustainable, and as a result of the development of printing technologies, it is seen that different types of printing are used in packaging. However, in this research, packaging was intended to be discussed with the concept of augmented reality, not in terms of design, material type, or printing technique. The research discussed augmented reality, which is generally applied to printed materials but has not yet to be widely used in packaging designs, with real-life examples. An exemplary application was designed to demonstrate that, with augmented reality, packaging can go beyond static messages and be enriched with digital layers that will enable customers to receive more information and attract their attention.

Keywords: Packaging design, Augmented reality, Graphic design, Label design