Cruella de Vil, known as the villain of the animated movie 101 Dalmatians by Walt Disney, one of the world's largest companies in the media and entertainment industry, is a cartoon character who is remembered for her black and white hair and different style. This character, who has the potential to be Disney's most stylish villain with the costumes she wears and designs, exhibits or performs, appeared as a child in the movie 'Cruella' directed by Craig Gillespie in 2021, and the plot, the use of symbolic materials in the scenes, the relationship and dialogues between the characters give the opportunity to make semiotic reading. Within the scope of this opportunity, the character of Cruella was analyzed from the perspective of art and creativity psychology, and a unique semiological analysis was carried out. As one of the animated and film characters reinterpreted with postmodern dynamics such as Maleficent and Joker, Cruella's traditional image transformation eliminates the sharp boundaries in parameters such as evil-good, witch-heroine, life-art. Cruella's rebellious temperament, which feeds the creativity of the character in costume design and performances, is associated with the concept of Child Ego in Canadian psychiatrist Eric Berne's Transactional Analysis, examined through the avant-garde art movements of Dada and Dadaist approaches, and brought into the articulated pattern of semiotics.
Keywords: Cruella, child ego, Dada, avant-garde, costume-performance