One of the most important problems of today's advertising world is logo designs that cannot represent businesses and their work. The most important reason for this is that the fonts used in the logos are chosen incorrectly. Each typographic formation evokes different thoughts in the human mind. This event can be thought of as the spiritual change that occurs when listening to classical music and modern rock music, or the picture drawn with sharp lines and colors from the paintings in which the same object is depicted, stimulating harder dynamic feelings than the picture created with softer lines. The fact that the society determines brand preferences according to the emotions formed in them reveals the importance of the logotype design that accurately describes the company. It is wrong to choose a soft and full font in a suit store, as it is wrong to use a font with nails in a children's clothing company. This research was carried out in order to reveal the importance of the fonts used while creating logo designs.
Keywords: Graphic design, logo design, typography, text, font