Urban identity is related to the natural and artificial components of a city. These components include various elements that can show many differences such as geographical location, historical background, language, religion, architectural texture, social and cultural structure. Therefore, the distinctive features of a city form its identity. Art and design disciplines have a great role in shaping the urban identity. Graphic design, which functions as a visual communication tool, is a discipline that contributes significantly to the reflection of the urban identity. The poster, which is a graphic design product, can also reflect the identity of the city. Banners that emphasize urban information sharing, especially depending on the content of the design, are a design product that is often needed to reflect the urban identity. Each concept associated with the urban texture can be transferred to the design process of the poster by influencing the creative process of the designer with an effect emphasizing the urban identity. In this direction, the study focuses on poster designs that emphasize the identity of the city in terms of the content it covers. Review including literature review; It shows that urban identity as a concept can connect with typography, illustration, photography or geometric form in poster design. The interaction of urban elements with typography, illustration, photography or geometric form can strengthen the emphasis of the information interpreted through the poster in visual communication. The formal structure that can be related to the urban identity through the design elements on the poster surface; reflect the content well.
Keywords: Urban Identity, Poster, Content, Visual Element, Meaning