İdil Sanat ve Dil Dergisi
Cilt 11, Sayı 91  2022/3  (ISSN: 2146-9903, E-ISSN: 2147-3056)
A. Tuba ERGÜN, Açelya B. GÖNÜLLÜ, Nuri SEZER

NO Makale Adı

Logo design is an indispensable corporate identity element for corporations. The logo is the entrance door of a corporation; it is its image. In this sense, logo design is the first stage of the corporate identity design process. Although it is generally desirable for corporations to apply to professionals for logo design, developing technology offers another alternative. This alternative is design programs using artificial intelligence algorithms. These programs are experienced as websites offered by a company or programmer on the internet platform. It is seen that there are many sites with slogans such as "Make your own design". The aim of this study is to examine how the logo design is made with artificial intelligence, to discuss how successful it is at the graphic level by drawing out its algorithmic scheme. For this purpose, a logo was produced for a hypothetical firm using the application of an AI infrastructure and the results were evaluated according to graphic design principles.
Keywords: Logotype, artifıcial intelligence (AI), algorithm, graphic design, corporate identity