In the second half of the 1900s, postmodern systems aimed at removing the difference between high art and low art and stood against the various criteria and virtues of Modernism. During this period, Postmodernism has provided an important opportunity to the production of Kitsch, which owes its very foundation to the the mass culture and the industrial revolution with the production changes occurring in the post-modern period, and thereupon, by taking the popular culture as a basis, it also allocated the necessary infrastructure for its social acceptance. As a result of all these, the anonymous Kitsch creations, which were seen as worthless and vulgar at the time, have been reevaluated in the contemporary art community, and this has led to various arguments and disagreements upon their acceptance as superior art. In this study, the adventure of its gaining prestige and acceptance by becoming the center of attention of the art industry, and as a result of bringing many controversies with it, the amazingly rapid introduction of the "Kitsch" into the art industry is being discussed. Also; an important art figure Jeff Koons, an American Kitsch artist with a global economic success and a controversial reputation in today's art, and his artworks are also being analyzed in order to understand the reinterpretation of the “Kitsch” concept.
Keyword: Contemporary art, kitsch, jeff koons, pop art