Graphic designing is a considerably contemporary field of visual communication which is related to the visualization of the intended messages and transferring them to the target group as well as designing this communication process and it is doubtless that its significance will gradually increase. During the process of transforming messages into visual designing, the process of codifying the meaning into the elements of visual designing is worth-stressing. For that reason, the designer should have a brilliant knowledge of the structural characteristics and grammar of the visual language so that he can satisfy the needs of the field of graphic designing. Every image transfers either an idea or a message; communicates with target group. Reading images is a common activity of human brain when there is a product to be interpreted. The stages of this activity can be listed as; perception, recording and interpreting. Our perception of messages depends on their meaning and the factor of learned perception and culture they recall as well as the system they exist in. To put it simply, most of the things in social life is shaped on the pattern of meaning which is the base of communication. As for the designer who conducts production, the process of portraying the messages through images and transforming them into meaningful sequences and recognizing its stages will provide positive contributions into designing. It is understood that seeing is an important element in designing visual communication as an activity of mind. Every visual creation is the reflection of knowledge, skills and mind. Within this context, it can be stated that the process of transforming the messages into visual designing is an important stage of graphic designing. For that reason, the process of understanding and interpreting through the sense of seeing should be considered from the perspective of both graphic designers which codify the messages and the receiver. In this study, following questions were discussed in detail; how were the messages/meanings produced through connecting to the indicators which reflect or analyzing them, the ways of transferring them into the target groups, the problems related to them and their solutions, the principles and process of qualified indicator.
Keywords: Semiology, Indicator, Graphic Design, Designing Visual Communication, Poster, Messages, Communication design.