Poster design is a medium which transmits the required information for the product or service to be promoted to the audience. Illustration is a word derived from French and means to figure an idea by drawings. Today illustration has enabled target messages to be transmitted more effective when it unites with poster medium. In this context, the purpose of this study is to analyse poster designs, one of the print ads media including illustration in terms of creative idea, audience, problem status and graphic design regarding the impact of illustration on the audience. The study is a qualitative research and screening model was applied. A literature review was conducted. An analysis form was prepared within the framework of the collected data and expert opinion. Finally, 5 poster designs including illustration were analysed and interpreted..
Keywords: Illustration, graphic design, poster, ads