Capital influences everything at the present time as it was in the past. This study aims to discuss how art and money coexist through relationships that can be described as interesting. The present study focuses on opinions about the market affecting the art and about the functioning of the market, on the artists shaping the contemporary art market, on the artwork, and on the factors such as collector, art dealer, auction house, and sponsor. This work also concentrates on collectors, who are among the links that direct the contemporary art market and are one of the most important determinants of numeral authority. We also discuss the relationship of Charles Saatchi, one of the most well-known names in the art market among collectors, and can be read through examples where he can direct the market to the artist he wants at will, and of the artists such as Damien Hirst, which he introduced to the contemporary art market, with the market and collectors. In the study, it is also mentioned about the market economy, which will glorify or destroy the artist economically, about what kind of dynamics do the artworks have material values in this context, and about how these material values cause to forget the aesthetic values that the work should have essentially. The study provides a reading of the “reputation, fame” the market brings into an artist just as “branding” and “causing a sensation” created by the relationship between the market and artist, and of how the work of art turns into an expression of the status.
Keyword: Art, money, market, current