Jean Baudrillard introduced simulation theory; stating that perception of reality does not include traditional meaning of the reality, instead, a hyperreality substitutes this reality; as well as he investigated postmodern individual and consumption culture in terms of perception of this change in this context. According to Baudrillard, hyperreality and simulation indicate the same phenomena. Everything became a simulation, and simulations serve to the society, being a part of it. Baudrillard asserts that postmodern individual was forced to be in this cycle, since capitalism created a consumption society.
Baudrillard’s simulations serving to the consumption society, and his way of including the individual in this process are the main research subject of his artistic works; and they are presented to the viewer as the storyline or as references made in his movies. In this sense, simulation, consumption culture and analysis of individuals in terms of movie and artistic expression which is the main problem in the research are investigated and interpreted through relational analysis of Şabaniye movie; Matrix movie with Stelarc and Andy Warhol’s studies; and Aaahh Belinda movie with the studies of Jenny Seville and Barbara Kruger.
Keywords: Baudrillard, simulation, postmodern individual, consumption culture