The importance of visiual communication is increasing more and more with its power impact, causing changes of thoughts and directing people in everyday life. Banner, as a graphic desingn product, is a part of every moment of our daily lives with a good choice of color, slogan and visual image. Banners has become an important part of life in lots of different fields such as roadsides, buildings and places hosting communities. Despite the fact that banners re everywhere, the time that people spend to look them is considerably short.So banners need to be attractive and transfer the information as quickly as possible according to the order of importance. The aim of this study is to analyzing banner which is a mass communication tool with an artistic aspect and also analyzing the color, which is one of the elements of design, with the banner samples of Mengü Ertel.
Keywords: bolour, banner, graphic design