Since the beginning of the twentieth century, the graphic design area has been developed very rapidly. In this process more and more original and qualified. Works have been produced in the field of graphic design and a dazzling increase has been achieved in the graphic product variety. Especially by designing new fonts, typography has been the most important developing field in this process. With the diversity of typography and typography design, the way for symbolic expression has been opened and the modern design perception has become wide spread. Innovations in typography, icon creativity and original inventions have started to take place in the identity indicators of institutions and organizations. Thus, the logo design, which reflects the working and service areas of the institutions and organizations in the best way and gives them a visual identity at the local, national and international level, has started to be represented as an identity indicator of almost every city, especially the capitals and the big cities of the countries. The city logos as indicators of corporate identity are the elements of identity that comein to prominence in communication activities and which enable the identification and identification of cities and the perception of urban culture. Logos, which create a good urban image and provide a symbolic image, are indicators that take place in the minds of the masses and serve as an effective communication and also help in branding. In this study, the logos which have the identity indicators of the metropolitan municipalities of Adana, Mersin and Antalya, their meanings, form strings and their usefulness will be contexted and their analyzes will be done.
Key Words: Logo, City Logos, Brand, Urban Identity, Mediterranean Cities, Semiotics