One of the ways to be considered when designing a logo is color perception. The preferred color to be consumed must be used correctly and effectively to affect the consumer. Firstly, the color-product relationship, the place in the color psychology, the colors should be examined according to the categories, and this information should be used during logo design. The design effects of colors make it easier to recognize, to create contrasts, to attract attention, to make associations, and to lead to unconscious reactions. For this reason, the designer places great importance on color selection. The place where the logo is used while creating the design, the target audience and the product characteristics are the factors that influence the color selection.

Keywords:. Color, Logo, Graphic Design