Sustainable communication is a concept that is frequently used today and affects a broader area day by day. Many different applications and technologies are in development to use this concept effectively in daily life, and even public spaces are starting to be designed in this way. When the concept of sustainable communication is examined, not only the message but also how the message is conveyed is important. In this study, we developed a model regarding the design of the message given and how the designs are displayed in the public space. While developing this model, we examined the Parallel Reality technology, in the context of sustainable communication and associated it with eco-didactic contents. Parallel Reality allows a large number of people to have personalized digital experiences simultaneously on a single screen without using equipment. This technology qualifies communication systems to produce diverse content continuously with less screen usage. This unique and sustainable format creates a potential for the public spaces to be a “place of change” that constructs community dialogues resulting in eco-didactic environments. This study aims to use Parallel Reality technology to create eco-didactic environments that could serve the UN’s Global Sustainability Development Goals (SDGs), regarding sustainable cities and communities. Parallel Reality could provide economically and technologically sustainable communication in public space while spreading ecological awareness and encouraging citizens to adopt sustainability in daily life. We ask how to transform public spaces people encounter the most into eco-didactic environments using Parallel Reality.
Keywords: Design, Sustainable Communication, Public Space, Parallel Reality, Augmented Reality