İdil Sanat ve Dil Dergisi
İdil Sanat ve Dil Dergisi
www.idildergisi.com
Cilt 7, Sayı 47  Temmuz 2018  (ISSN: 2146-9903, E-ISSN: 2147-3056)
Gonca YAYAN, Hatice BAHATTİN CEYLAN

NO Makale Adı
1525962704 INTERACTIVE PERSPECTIVES ON PACKAGE DESIGN AND EVALUATION OF DESIGN STUDENTS`S AWARENESS ON THIS MATTER

Rapidly developing technology, changing lifestyle of consumers, competitive and innovative market place lead rms to more recognizable and preferable package design for the products they market. For that reason, interactive package design which we frequently hear in these days, steps in with the innovative design apprehensions. Today, where entertaining and unsuaual packages with wide range of applications became more demandable compared to packages without any feature it is important for design students that they are aware of this important detail. In this work, postive e ects of inter- active designs on consumer perception on the meeting point of interactive approaches on package design together with consumers are evaluated. For this purpose, primarily package, interactive pack- age, decison to purchase terms were explained then awareness of design students on universtiy level about these terms are measured with statistical analysis and later design students were given various advises pursuant to the results obtained. Paralel with the data gathered as a result of this research, it has been noticed that although the knowledge levels of design students on interactive approaches to package design are insu cient they achieved to present creative ideas when they were shared with some information. Thus, in this work increasing the awareness levels of design students regarding technology and innovative design subjects is discussed.
Keywords:
Special talent exam, Art teaching, Fine Arts High School, Vocational and Technical Anatolian High School, Field courses, Academic succes