The Global Culture Politics want consumer society to be optimistic, because only then it can be able to continue its own existence. For being sustainable, it uses every kind of instrument, every apparatus. Communication and art are the dominant elements in these apparatus. This article is focusing on how communication century contributes to optimism campain with the help of the 21. century technologies; with the using of the same tools by the global culture politics how art is influenced and how art reinforces this contribution. Prosecution of the present state and an eternal present are the artery of the global culture politics. For us, art, who helps the artery to pump blood constantly, has lost its critical position, and therefore, this article raise the question whether art can be contemporary anymore.
Keywords: optimism, communication, art, contemporary, eternal present