Graphic design is a visual means of communication conveying a certain message or information to the public. Each and every message to be delivered visually is included in the study of graphic design. Thus, graphic design can be directly associated with the visual perception of an individual. The field of graphic design includes several designing areas such as packaging and cover designs, visual identity, media in motion, informative designs, posters, digital media designs and etc. Poster design among the others has long been preferred and focused due to its practicality and mass media feature. Graphic designs can be intended to visualize commercial, cultural and social contents. Social poster designs aim to raise public awareness of topics like human rights, global warning, environment, health etc. with non-profit spirit. Organ donation and being an organ donor is a critical social issue concerning every society. The ministry of health and several universities, hospitals, foundations and associations carry out various activities and organizations in order to make the society conscious of this matter and encourage them to be organ donors. At this point, graphic design plays a major part in announcing these key activities and providing the visual communication. In this study, a semiotic analysis of social poster designs on organ donation was conducted. Semiotics is the study of signs and symbols and their use or interpretation and meaning. Thus, we turned to semiotics to analyze and interpret how the designers maintained the creative progress and used the visual language genuinely and effectively regarding social poster design. Preparation and identification of indicators carrying the message in poster designs allows us to explain the creative progress systematically. Accordingly, this study containing all the poster analyses is intended to help graphic designers and graphic design learners to develop standard of judgement for their creative dynamics.
Keywords: Poster design, Organ Donation, Semiotics