This study aims to investigate the contemporary art market and the conditions, creative production and struggle of artists within this market. To this end, it mentions the views on how the art market functions and actors that dominate the contemporary art market such as artists, art works, art dealers, auction houses and collectors. Under the first heading, the study focuses on the workings of the art market and concludes that there is an enormous abyss between the examples of contemporary art offered as prominent objects by the patrons of art and the viewers in the field. A closer look into the source of this serious gap leads us to the basic reasons emerging as the unready condition of the viewers in the face of this new taste contexture created by the market and their paranoid approach, arising from this market conditions, towards the works of contemporary art. The study focuses, under the second heading, on the collectors who play an effective role in the orientation of the market. In this context, it handles, as fundamental examples, the market stories of Charles Saatchi, one of the most prominent persons and collectors in this field, and those of artists he introduced to the art market such as Angus Fairhurst, Sandro Chia and Damien Hirst. Thus, it looks into the existence struggle of artists on the basis of their relationship with a collector. It is seen that ‘’branding’’ and ‘’causing a sensation’’ have become key words in the art market. The study concludes that nowadays market and art are two notions one closely interwoven in the other and that artists should insist on creating works of ‘’right’’ and ‘’artistic’’ value in an effort to strive and be creative for the sake of art in their struggle to further exist in the conditions that dominate the market.
Keywords: Art, Artist, Market, Collector