Poster art has served to the societies in order to get a certain event or situation off to its target audience since its emergence. The efficacy of the implementations of posters have gained a high acceleration and run up its importance in each period. In this sense; artwork, which has gone through the phase of design, has appeared in relation to technology. The works of art that have been appeared in that vein have proceeded on its way in consideration of various techniques according to the environment of the period. It’s an indisputable truth that how visual education is significant on societies either in the past or today. Especially, the implementations of illustration efficacy have been top level because of its feature of drawing attention and being permanent. In this study, contextually the illustration and (as an element of graphic design) the implementations of posters have been handled together. By informing about the historical process, it has been limited with the cultural poster art, which is included in poster art. Many implementations of posters have been made by means of computer assisted programs which are among the products of improving technology. The effects of these kinds of implementations on target audience have been examined and reinforced by interpreting. Accordingly, the research of the efficacy of the illustration art on cultural poster implementations has been aimed at.
Keywords: Graphic Design, Poster, Illustration, Playbill, Movie Poster