An increase in the means of communication with the development of technology has brought companies the necessity to introduce their products and services in by using distinctive marketing strategies and visual identity designs. Being notable in this period which is filled with work and rivalry is a significant element. Logo playing a significant role in the design of visual identity represents the strength of a company and a brand. The companies which keep pace with the recent technology and understand the significance of distinctiveness have gone into reorganization by either changing their visual identities completely or changing their logo design that form their visual identity. The companies reforming their company images to keep pace with the changing world has been being recreated by changing their corporate identity namely; their images. Companies entering into the image refreshing competition commence to this change with their logos. The aim of this research is to analyze critically the old and new logos of Yörsan Company- which has gone into the reorganization of its logo in 2015 - in terms of fitting for the purpose, simplicity, memorability, readability, applicability, uniqueness and in line with the aesthetic qualities and convenience to the sector.
Keywords: Corporate identity, visual identity design, brand, logo