This research has been conducted to identify if there is a relationship between sufficiency of logo design and mission statement of private hospitals in Ankara. In this context, the web pages of private hospitals in Ankara scaned and had 27 logos and mission statements. Content, frequency and regression analysis used to evaluate the data. Consequently, there isn’t a linear relationship between basics of developing mission statements and logos. In addition there are more basic elements in mission statements than designed logos by hospitals.
Keywords: Logo Design, Mission Statement, Corporate Identity, Private Hospital