The cultural and technological developments and the growing productions by the 20th century that rapidly affect the social structure have also obliged the field of graphic design to adopt the changing social perception. The attempt to communicate the message to be transferred to the audience in the most efficient way has brought new pursuits into all the arts as well. In this sense, being aware of the relation between graphic design and visual perception allows the design production to communicate its message.
In graphic design that plays a crucial role in recognising perception, creating a physically and perceptively three-dimensional sense is important in terms of progress of a design. Therefore, since it perfectly reveals the dimension-, space- and motion-relations of graphic designing that makes use of two-dimensional artistic and designing principles, the perceptive impact of lenticular printing technology on audience/viewers in advertising has been studied by using three-dimensional artistic works created with space itself in this paper.
Key Words: Graphic Design, Visual Perception, Three Dimensions, Lenticular Printing