İdil Sanat ve Dil Dergisi
Cilt 5, Sayı 21  Bahar I 2016  (ISSN: 2146-9903, E-ISSN: 2147-3056)
Birsen ÇEKEN, Merve ERSAN

NO Makale Adı

The need for a system to combine the various parts of an organization in the same visual language first emerged in the 1960s with the international Olympic Games. Over time, all graphics products of organizations such as festivals, art and design biennials, games, contests started to be built around a particular visual system like those in a brand's corporate identity guidelines.Today, even the smaller organizations began to be designed around a specific concept and visual identity. Celebrations such as birthdays, weddings, engagements, baby showers are being designed around and in harmony with special personal concepts and a visual identity. Thus, all the visual elements in the organization is transformed into a graphic product. In this context, tailor-made designs being produced for these events are transformed into a visual identity design project. "From International Olympics to Personal Celebrations; Graphic Design in Organisations" titled this research examines graphic design's position in recently increasing party stylings and personal celebrations.

Keywords: Graphic design, visual identity, visual identity design, corporate identity design, tailor-made design, party styling, organisations.