It is known that the visual products which has become widespread through the visual media in general and the social media in particular is highly effecting individuals’ way of thinking, perception, interpretation and vision. The short films shot recently spread over social media moves this affect to another dimension. This affect sometimes arises in a rational level in individuals’ minds but sometimes it takes place in an emotional level and occurs in an irrational way. This study examines the existence of an esthetic phenomenon spreading over social media and the final procuct in an esthetical extent after the processes of the production stage with the sample film. The purpose of this study is to exposure, while an esthetic phenomenon is produced how the producer’s world of though and the perspective creates reality and in this context how the product appeals to the receivers’ cognition levels and accordingly to their emotions.
Key words: Esthetics, short film, image, cognition levels, irrational ideology, emotion, esthetic objectivation.