Poster is a product of graphic prepared for ıntorducing a culture or goods; or tranmitting a message. We can come across a poster almost in anywhere. As a product of graphic, a poster hav found its own place in many art movements and that’s why one should have the same concern for it as for others in the aspects of design and artistic view. The most important target of a commercial or advertisement is to reach the exact target audience at the exact time. Poster from its very begining, has became an area that needs a speciality in appliyng. Poster design aims to leave the neccessary effect whether by introducing the idea/product or by directing the target audience to the idea/ product. It is for sure that while moving the target audience to the aimed idea/ product, it is more easily-remembered using the popular cultural ıbjects which have a profound effect on the target audıence. Popular culture is mass culture. It is aimed to move the massive population by using the popular people, products and etc. In fact popular culture is a society to burden the creatvity and prodcution. It also a reason to resemble the society each other and it is a unit of constant changing. It is a consumption society in another saying. It supports consumption. In poster designs, it can be seen that designs are done under the effect of these popular culture. It is via this poiciy that consumers are directed to the target message or product.
Keywords: Poster, graphic design, popular culture, advertisement, publicity