İdil Sanat ve Dil Dergisi
Cilt 2, Sayı 6  Kış / 2013  (ISSN: 2146-9903, E-ISSN: 2147-3056)
Fatih ÖZDEMİR, Binnaz KOCA

NO Makale Adı

The capitalism goes beyond/crosses all of the class differences and offers a common life style, a common culture, called popular culture with the aim of including the people from all the classes in the market he formed. Andy Warhol transformed the consumption goods that exist in bulks in the community into the art with his distinctive style with the pop art that emerged in the 1960s.
Warhol considered the formation of standardized human model that resemble each other without pressure, force on the people constituting the consumption society and wanted to join this consumption society as the machine. Like a machine producing the consumption goods, a machine that is alike the others, that increases as it wishes, works continually and tirelessly... He would get superficial while conveying the facile ordinary subjects without adding his own personality and feeling. It is not necessary to think over the image. He reached the targeted mass production logic by using the screen printing technique and made the things he produced resemble the each other. His subjects were sometimes the canning soup and were sometimes the death paintings. In his paintings, like the consumption goods and ordinary objects, the violence and death turn into a casual object.
Keywords: Warhol, Popart, Consumer Society, Machine