İdil Sanat ve Dil Dergisi
www.idildergisi.com
Cilt 5, Sayı 24  Yaz II 2016  (ISSN: 2146-9903, E-ISSN: 2147-3056)
Birsen ÇEKEN, Dilek GÜLEÇ, Gül ÖZDEMİR

NO Makale Adı
1468494535 RELATIONSHIP BETWEEN MISSION STATEMENT AND LOGO DESIGN IN PRIVATE HOSPITALS: ANKARA CASE

This research has been conducted to identify if there is a relationship between sufficiency of logo design and mission statement of private hospitals in Ankara. In this context, the web pages of private hospitals in Ankara scaned and had 27 logos and mission statements. Content, frequency and regression analysis used to evaluate the data. Consequently, there isn’t a linear relationship between basics of developing mission statements and logos. In addition there are more basic elements in mission statements than designed logos by hospitals.
Keywords: Logo Design, Mission Statement, Corporate Identity, Private Hospital